Tastemade
ROLE: FRACTIONAL HEAD OF SOCIAL
Shortly after acquisition, Tastemade reached out to me for fractional guidance. My goals? Revamp their social strategy, adjust current team roles + task division, and build out a more efficient tech stack to get them creating faster and cutting through the noise.
Highlight #1: Getting company wide adoption of our content strategy
After a robust brand audit including a detailed competitor analysis, comprehensive performance analysis, and recommended programming + creative action plan, I got buy in not just with the social team but across the entire leadership suite.
The strategy we built helped define not just organic social strategy for 2026, but also ad sales, partnerships, & the YouTube/Streaming creative strategy.
Highlight #2: Launching a new roster of formats with above benchmark performance
With a refreshed strategy, ownable IP and recurring social media formats became our dogma. Here’s just a taste of some of the creator-led formats we tested & rolled out over the 10 months I worked with the brand:
Highlight #3: Rolling out a new tech stack for team efficiency
One of the biggest hurdles for agile social teams is their tech stack and workflows. To optimize the team, I onboarded them to a new:
Content ideating & planning system (Notion)
Content analytics process (Dash Social + presentation templates)
Updated monthly meeting flow for clear structure & pipeline to get ideas across the line