Work with ME

Caley wearing a black shirt, black leather jacket, and red floral skirt, sitting on a windowsill in a bright room.

Does this sound like YOUR BRAND?

  1. I am a small business owner or solopreneur who wants to learn the skill of content creation myself.

  2. We’re a small team with one to a couple marketing hires. We know we need to invest in social media, but we don’t know where to start. We’re looking for an expert to help us refine our strategy + processes, hire & train our team, and determine what to focus our resources on.

  3. We’re a midsize to larger brand with a social team in place, but our strategy, systems, and processes aren’t working. We need an outsider’s perspective to help us figure out where to go next.

If so, you’re in the right place. Explore ways to work with me below or reach out directly to chat your specific needs.

How to WORK with me

  • BRAND AUDIT

    $2,497

    3 meetings. 3 hours. 1 fully-loaded brand strategy presentation. You’ll walk away from this with a concrete plan to take your content to the next level. Trust me, it’ll be the most productive three hours you’ve ever dedicated to your business.

  • STRATEGIC 1:1S

    $325/session (or package discounts)

    Looking for a quick strategy session? Book an hour with me, completely guided by what your business needs. Packages are also offered for those looking for mentorship over time. These come with curated roadmaps and homework (inquire).

  • HIRE ME AS A FHS

    *Fractional Head of Social, cost varies

    Are your processes in need of an overhaul? Does your strategy need a revamp? Are you looking for executional guidance from a seasoned pro? Work with me on a retainer basis curated to your exactly what your brand needs.

What is a Fractional Head of SOCIAL?

Your perfect in-between when you need executional guidance but aren’t ready to commit to a full-time leadership hire. I come in to help with…

  • Through a detailed Brand Audit, we’ll take a look into what you’ve done previously, what your competitors do currently, and where you can stand out in the mix. Think of this like your creative action plan.

  • Work smarter and get ideas across the line faster. The biggest hurdle for most creative teams is not having proper systems to move an idea from brainstorm to programmed. Let’s clear that up for you.

  • Get out of the weeds and avoid duplicative work. I’ll take a look at where we can free up daily task clutter so your creative team can prioritize the tasks that matter most.

  • Notion, Airtable, Google Sheets, Sprout, Canva…enough platforms to make your head spin. Get clarity on what tech to use for what so you can spend more time creating, less time navigating spreadsheets.

  • Hosted brainstorm sessions, performance analysis deep dives, and real-time feedback throughout your edit process so you can create with confidence.

  • Need to source a social media manager or creative freelancer but don’t have bandwidth to navigate resumes and interviews? I’ll handle it for you.

  • Need a senior level leader to make sure your social strategy is being maximized & communicated across the org? Let me help.

Looking for someone to take over your socials?

I’ve got an agency for that - 4 Sisters Media. We can assist you with content creation, platform management, community development, analysis, and more. Consider us your one-stop shop.

what my clients are saying

A portrait of a man with light skin, short light brown hair, wearing a dark blue blazer and white shirt, against a plain gray background.

“Caley stands out as one of the finest hires of my career. Having worked directly with her for four years, I can attest that her talent for brand building and social strategy is unparalleled. Her impact at Proteus was transformative – she spearheaded our brand development from the ground up, crafting and scaling our presence to its current prominence. She consistently delivers outstanding results, even in high-pressure situations.”

Sam Miller
Founder & CEO, Proteus Motion

A woman with long, wavy blonde hair smiling and wearing a bright pink blazer against a plain white background.

“Caley and her team exemplify professionalism at its finest. Their creativity, effectiveness, and collaborative spirit seamlessly come together to produce engaging content and foster a vibrant community. Whenever there’s an opportunity to enhance or add meaning to a project, Caley steps in with practical, innovative solutions. Thanks to Caley’s guidance and expertise, we built a strong foundation for our marketing team, allowing us to thrive and ultimately grow to hire a full-time team member. We are deeply grateful for the energy and dedication Caley poured into helping us elevate our brand!”

Cyd Rechtin
COO, Send Bars

Let’s do the damn thing

It’s time to take your CONTENT to the next LEVEL